In today’s dynamic HR tech landscape, off-the-shelf applicant tracking systems (ATS) often fall short when it comes to matching the unique recruitment processes of different organizations. While many ATS platforms offer core functionalities like candidate tracking, resume parsing, and interview scheduling, they may lack the flexibility to adapt to specific business rules, approval hierarchies, or third-party integrations. That’s where open APIs come into play. For HR tech developers, leveraging open APIs unlocks the power to build custom workflows, automate complex tasks, and seamlessly integrate tools—turning a rigid ATS into a flexible recruitment engine. Why Custom Workflows Matter in Recruitment -…
Author: Ebooksorbits
B2B sales has always relied heavily on human interaction—phone calls, in-person meetings, and personal relationships have traditionally been at the heart of enterprise selling. However, the rise of a new generation of buyers, especially millennials and Gen Z, is transforming that paradigm. These digital-first decision-makers are less inclined to engage in traditional sales conversations. They prefer self-service, value asynchronous communication, and often avoid direct interaction with sales reps until they are far along in the buying journey. This shift is not a minor generational preference—it’s a fundamental change in buyer behavior. As a result, B2B sales teams must adapt their…
In the fast-moving world of B2B, knowing your product and your customer isn’t enough — you also need to know your competitors. Competitive analysis provides the insights necessary to understand where you stand in the market, what differentiates you, and where new opportunities might exist. A well-executed competitive analysis goes beyond surface-level comparisons to uncover strategic advantages that can shape positioning, pricing, and product development. Identifying Key Competitors and Market Players – The first step in any competitive analysis is to identify your direct and indirect competitors. Direct competitors offer similar solutions to the same target audience, while indirect ones…
For far too long, B2B growth strategies have been dominated by a performance-first mindset — laser-focused on short-term metrics like leads, clicks, and conversions. While this approach provided measurable outcomes, it often came at the expense of something far more powerful and sustainable: brand. In today’s shifting digital landscape, there’s a growing recognition that brand is not just a “nice-to-have,” but a core growth driver. The B2B world is finally waking up to a long overdue power shift — one where brand takes precedence over performance in building lasting, scalable success. Why the Performance-Only Model Is Falling Short – The…
The world of B2B marketing is in the midst of a significant transformation. For years, Lead Generation (Lead Gen) has been the cornerstone of most B2B marketing strategies, focusing on driving contacts into the pipeline and qualifying them based on their likelihood of converting. However, as buyer behaviors evolve and technology advances, Demand Generation (Demand Gen) is quickly becoming the dominant strategy for modern B2B marketing. This shift from Lead Gen to Demand Gen isn’t just a buzzword — it’s a necessary evolution driven by changes in how B2B buyers make purchasing decisions. In this blog, we’ll dive into why…
Introduction: Why SRE Matters in the Enterprise – As enterprises increasingly rely on complex, distributed systems to deliver digital services, ensuring system reliability has become more challenging—and more important—than ever. In this context, Site Reliability Engineering (SRE) has emerged as a transformative discipline that blends software engineering with IT operations to build and run scalable, reliable systems. At the heart of SRE are three core concepts: SLIs (Service Level Indicators), SLOs (Service Level Objectives), and Error Budgets. These practices offer a framework to measure, manage, and balance reliability against innovation. This blog dives into how these components work and why…
The Rise of AI in HR Analytics – In the age of data-driven decision-making, human resources (HR) departments are no longer operating on intuition alone. Instead, they are tapping into sophisticated AI models to derive actionable insights from complex data. Natural Language Processing (NLP) models like LSTM (Long Short-Term Memory) networks, Transformers, and BERT (Bidirectional Encoder Representations from Transformers) are revolutionizing how HR professionals understand employee sentiment, identify workforce trends, and drive strategic initiatives. These models are the engines behind many modern HR tools, helping organizations shift from reactive to proactive talent management. Understanding the Models: LSTMs, Transformers, and BERT…
Sales forecasting has long been considered a pillar of strategic planning in B2B organizations. For years, business leaders have relied on sales forecasts to make critical decisions — from resource allocation to setting expectations with stakeholders. However, in today’s fast-moving and complex B2B environment, forecasting is no longer the reliable tool it once was. As a result, many sales leaders are left wondering: Why can’t we predict revenue anymore? In this blog, we’ll explore the reasons why traditional sales forecasting methods are breaking down, what’s causing this shift, and how businesses can adjust their approach to regain control over their…
As artificial intelligence continues to reshape industries—from healthcare to finance—data privacy has become a growing concern. AI models thrive on data, but that data often contains sensitive personal information. Without proper safeguards, organizations risk violating privacy regulations and ethical standards. This is where data anonymization plays a crucial role. It enables AI training on real-world data without compromising individual privacy. What Is Data Anonymization? Data anonymization refers to the process of removing or modifying personally identifiable information (PII) in datasets so that individuals cannot be identified, directly or indirectly. Unlike simple data masking or encryption, anonymization ensures that once the…
In the fast-paced world of business growth strategies, two models have consistently emerged as the primary contenders: Product-Led Growth (PLG) and Sales-Led Growth (SLG). Both approaches have proven successful, but in 2025, a defining question remains: which model is coming out on top? As companies continue to evolve in a rapidly changing digital landscape, the debate between PLG and SLG is intensifying. Let’s explore these two strategies and understand who’s winning the battle in 2025. What Is Product-Led Growth (PLG)? Product-Led Growth is a strategy where the product itself drives customer acquisition, engagement, and retention. In this model, the user…