In B2B markets, buying decisions were once driven by a handful of stakeholders. Today, that model is largely broken. Modern…
B2B Blogs
Global trade agreements are entering a period of fundamental change. For decades, B2B firms operated in a world shaped by…
In today’s fast-paced and unpredictable global business environment, B2B companies face unprecedented challenges. From geopolitical tensions and supply chain disruptions…
The Need for Sustainable IT – As enterprises modernize their IT infrastructure, sustainability has become a critical concern. Data centers,…
Vendor lock-in is a quiet threat that many B2B companies don’t see coming—until it’s too late. On the surface, choosing…
Traditional SaaS Contracts Are Losing Ground – For years, long-term contracts were the foundation of B2B SaaS. Vendors would lock…
The nature of B2B risk has changed dramatically in the past few years. Due diligence, once limited to checking tax…
Understand the Zero-LTV Reality – Some B2B industries operate with no expectation of repeat customers. Whether it’s custom-built machinery, one-off…
In today’s increasingly digital-first B2B landscape, buyers are overwhelmed with content—most of it generic, robotic, and lacking real connection. As…
In the world of B2B sales, nothing is more valuable — or more overlooked — than the people inside your…