One Million Square Feet, Hundreds of Thousands of Promotional Products, More Than 20,000 People, Jeffrey Tambor and Jeremy Gutsche, Under One Roof in Las Vegas! The PPAI Expo, the world’s largest and most attended promotional products trade show, brought more than 11,250 distributors from more than 3,900 companies together for the five-day event, January 11-15, 2015, in Las Vegas, Nevada. The PPAI Expo featured more than 150 education and networking events, 1,350 exhibiting supplier companies in 3,185 booths presenting hundreds of thousands of products occupying one million square feet of the Mandalay Bay Convention Center. With more than 20,000* participants from the U.S. and…
Author: Ebooksorbits Bureau
What are frameworks in Mobile App Development? In mobile app development, a framework is a software tool that provides developers with a structured and efficient approach to creating mobile apps. A framework typically encompasses a set of pre-built components and libraries that can be leveraged to rapidly develop app features such as user interface (UI) elements, database integration, networking, and more. Frameworks can be classified into two types: Native and Hybrid. Native frameworks allow developers to build apps specifically for a particular platform, such as iOS or Android, using platform-specific programming languages like Swift or Java. Conversely, Hybrid frameworks allow…
Dive Brief: Dive Insight: Mercedes-Benz is betting big on ChatGPT in both its manufacturing and vehicles themselves. The company unveiled plans last month to integrate the technology into voice control in its vehicles through another partnership with Microsoft. The automaker rolled the feature out to 900,000 vehicles in the U.S. equipped with its MBUX entertainment system. In its factories, ChatGPT’s voice-based interface will allow employees without programming backgrounds to leverage data analysis tools and and evaluate process production data stored in Mercedes-Benz’s digital ecosystem. The platform launched last year and connects the company’s 30 global passenger car plants through a cloud-based system,…
Integrate, the leader in B2B Precision Demand Marketing (PDM) announced the appointment of Christy Dinges as Chief People Officer Dinges brings over 30 years of HR leadership across public and private companies, multi-site and dispersed environments in private equity, software, consumer brand, retail and manufacturing. Dinges most recently served as EVP, Global People and Culture at Perforce Software, where she was responsible for all Human Capital Strategy and Operational Execution including Talent Management, Organizational Design, M&A Integration, Total Rewards and Operations, Communications, Culture and Employee Engagement. “As a high-growth company that is continually evolving and innovating, we recognize the importance of investing in our culture and ensuring…
But what is sales coaching? The process begins with a conversation between the manager and the rep, who will work together to set goals for the next quarter or year. The manager will also review their performance over the last three months, including calls made, lead generation, and close rates. After this initial discussion, it’s time for some training! First, the manager will provide a list of resources for the rep to use during their time off from work, including books or online courses that focus on improving specific parts of your sales process (such as prospecting). What to Expect…
IT teams rarely look the exact same from one business to the next. Your IT department’s responsibilities and structure will be driven by a range of factors, from company size and business goals, to industry compliance requirements and security vulnerabilities. Nonetheless, there are certain roles and responsibilities that all IT leaders should keep in mind – whether you’re building an IT department from scratch, or considering a restructure of your current resources. What is an IT Department? An IT department is the division within an organization that oversees technology-related tasks and responsibilities. In startups and small businesses, the IT department…
What is outsourced IT support? Simply put, outsourced IT support is a technical service designed to help with computer technology that’s not owned by an internal member of your company. It includes the day-to-day IT support requests any business faces—systems administration requests, tech support and troubleshooting, installing and configuring computer hardware, software, systems, networks, printers and scanners, etc. It’s also a critical function of every business. Any time you have IT problems, your business can suffer. Issues that go unresolved are all but guaranteed to slow productivity, frustrate staff and cost your organization time and money, both precious commodities for…
CompTIA Spark, the nonprofit social impact arm of CompTIA, is offering middle school girls the chance to explore the world of information technology and build skills for a potential future career in multiple tech fields through a series of TechGirlz workshops and camps. The workshops are open to girls in the 5th through 8th grades and are free, while the camps are open to girls in 6ththrough 9th grades and may charge a fee. Among the workshops being offered this summer are an introduction to encryption that teaches how information is protected online, an introduction to the programming language JavaScript, and a video communications program called “Lights,…
Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. This post outlines key statistics to…
In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson, the Founder & Owner of BEAST Analytics, to talk to the team about making the switch to GA4. In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Here are 6 key takeaways from the training! Why B2B Marketers…